9 Best Places to Buy Eyewear in 2023 (Online or in Store) (2023)

Heimglassesbuy glasses| The best places to buy glasses

VonAutumn Sprabary

9 Best Places to Buy Eyewear in 2023 (Online or in Store) (1)

Choosing a new pair of glasses can be both exciting and stressful. Between in-store and online options, the possibilities are endless and potentially overwhelming.

To help you narrow down the top contenders, below are a few of themThe best places to buy glassesonline and in a store in 2023. We've also included some pros, cons and price ranges to make your shopping easier.

So go ahead and click through the different options. You're bound to fall in love with a pair (or two - we're not judging 😉).

The best place to buy glasses online

If you are looking for the best placesBuy prescription glasses online, here are some options to suit any budget:


FramesDirect.comhas frames for top brands like Ray-Ban, Michael Kors and Oakley for 20%-50% off the original price. They use high quality lenses that can cost as little as $23.99.

The site offers a wide range of prescription sunglasses and contact lenses, as well as children's glasses. Due to the luxury brands sold, FramesDirect can be more expensive than other online retailers. However, the reduced frame and lens price makes it a great value. Insurance is not accepted but you can use itFSA or HSAdollars for your purchase.

Not only do you get a pair of stylish glasses, you also have the opportunity to give back with FramesDirect's Buy One, Give One initiative. With Buy One, Give One, one pair of glasses is donated for every pair of glasses ordered. After you place your Frames Direct order, you'll have the opportunity to do sodonate glassesto someone in need. You can choose one of eight specific regions of the world to send your donation to.

price range

Frames: $40 to $900+

Lenses: $23.99 to $127.99


  • Luxury brands at reduced prices

  • FSA/HSA Eligible

  • Virtual fitting function


  • More expensive than other online retailers

  • Does not accept insurance

SEE RELATIVES: FramesDirect Review


EyeBuyDirectis a great online option to find quality and cheap glasses. They have hundreds of frame styles and color options for men, women, and kids. In addition to their personal frame brand, EyeBuyDirect also sells Ray-Ban, Oakley and RFLKT.

The site offers 2-day delivery on select frames and often runs “buy one, get one free” promotions on glasses. While EyeBuyDirect does not accept insurance, their products are FSA and HSA eligible.

Like FramesDirect, EyeBuyDirect donates a pair of glasses for every order you place. So you can feel good about giving back while looking good in your new glasses.

price range

Frames: $6 to $300+

(Video) Buying Prescription Glasses Online VS In Store

Lenses: $6.95 to $119


  • budget friendly

  • FSA/HSA Eligible

  • 2-day shipping possible

  • Virtual fitting function


  • Does not accept insurance

SEE RELATIVES:EyeBuyDirect review

The best place to buy glasses in person

Perhaps you prefer the face-to-face customer service of a brick-and-mortar store. Look no further; These retailers are some of the best places to buy prescription glasses in-store:


WhileLensCrafteralso has an impressive website, the personal experience is worth mentioning. The retailer stocks brands like Gucci, Prada and Ralph Lauren and gives you 50% off the cost of lenses when you buy a frame.

LensCrafters offers customers the ability to bundle select frames and lenses together at a price of $99 or $179 and they offer 50% off additional glasses.

Most LensCrafters locations have a clinic attachedeye examscan be done and make sure your glasses have an updated prescription.LensCrafters accepts insurancefor purchases online and in their store.

price range

Frame: $16 to $699

Lenses: $75 to $180+


  • They accept insurance

  • FSA/HSA Eligible

  • Practical eye clinic

  • Personal frame fitting


  • Can be more expensive than other retailers

America's Best

America's Besthas become known for his eye exam and his two-pair bundle. Clients can get an on-site eye exam and two pairs of glasses for just $69.95.

However, this offer is only valid for selected frames. Higher price point packages are available and depend on the brand of frames you choose.

America's Best acceptedvision insuranceand allows you to use FSA/HSA funds on glasses and contact lenses.

price range

Eye exam + frame and lens packages: $69.95 to $200+

(Video) Buying prescription glasses online: What they don't tell you


  • They accept insurance

  • FSA/HSA Eligible

  • Practical eye clinic

  • Personal frame fitting

  • Budget-friendly package prices


  • Two pairs of frames must be selected that fall within the same price point, or the total cost will default to the higher price point.

  • Purchasing outside of the bundle option can be expensive.

SEE RELATIVES:America's Best Ophthalmologists

The best place to buy children's glasses

Finding glasses that your child wants to wear can feel like an impossible task. The following retailers have options that even the pickiest of kids will love.

Glasses USA

TheGlasses USAThe site offers tons of options for kids, from glasses with clip-on sunglass lenses to sports glasses for kids on the go. They also conveniently include the cost of plain lenses in the price displayed on the site. If you want to upgrade the base lenses to polycarbonate or transition lenses, you can do so with a 50% discount.

Another advantage of Glasses USA is that you are able to do thisUse your vision insuranceand use your FSA/HSA funds to cover the remaining costs. They also offer additional discounts for college students, teachers, nurses, first responders, and military members.

price range

$24 to $140 including the cost of lenses


  • They accept insurance

  • FSA/HSA Eligible

  • The prices on the website include the cost of lenses

  • Additional discounts for those who qualify


  • Children cannot try on the frames before ordering

target optical

As if Target didn't already have everything you could want,target opticalis a convenient place to buy glasses. And you can shop in store or online. For added convenience, you can also order glasses online and pick them up in store.

First-time customers receive a 20% discount on their first purchase. They also offer a price point of $59 for selectchild framewith ComfortLight Kids single vision lenses that make finding glasses for your child easy and affordable.

Insurance is accepted, as are FSA/HSA funds to cover the cost of glasses.

price range

Frame: $59 to $120

Lentils: $25

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  • They accept insurance

  • FSA/HSA Eligible

  • Many branches

  • Order online, pick up in store


  • The $59 offer applies to select children's frames only

  • There are more children's frame options available in store than online

SEE RELATIVES:How do I choose glasses for my child?

The best place to buy reading glasses

You can find a pairreading glassesjust everywhere. Drug stores, grocery stores, and bookstores usually have a small selection of emergency readers.

However, there are some online retailers that specialize in reading glasses, giving you more options than what you can find at your local drugstore.


This site has just about every style of reader you can think of, in a variety of colors. You can filter your search based on your lens power and preferences to ensure you find what you're looking for.

In addition to reading glasses, Readers.com also sellsreading sunglasses, so you can enjoy your reading comfortably and safely even in bright light conditions.

Enjoy free shipping on orders over $35 and hassle-free returns if you're not happy with your order.

price range

$3 bis $40


  • Affordable

  • Wide range of colors and styles

  • Happiness Guarantee Policy


  • They do not accept insurance or HSA/FSA as payment. However, transactions involving reading glasses are refundable.

SEE RELATIVES: Are Readers.com glasses any good? Read our full review

The best place to buy glasses without insurance

Not everyone has vision insurance to cover the cost of eye exams and glasses. However, there are still many options that can provide vision and eye care services to the uninsured.

Costco Optical

Costco is known for providing high quality products and services at competitive prices. Eye care and glasses are no different.

Costco Opticalhas a wide variety of frames and lenses ranging fromDesigner brandsto Costco's Kirkland Signature products. Each Costco location has its own inventory, meaning frame style options are not included on the Costco Optical website.

Eye exams can be performed by an outside ophthalmologist at an optometry clinic affiliated with Costco. You don't need a Costco membership to schedule and receive an eye exam. However, membership is required to purchase eyeglass frames or lenses from Costco's warehouse.

The insurance is taken overCostco eye examsand glasses, but is not required.

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price range

Eye exam: $50 to $100

Frame: $45 to $200

Lenses: $59.99 to $200+


  • Affordable

  • Does not require insurance

  • The eye exam can be performed at the same location


  • Did not show inventory on Costco website

  • You must have a Costco membership to use the optical services


For those looking for a cheap, no-hassle online option to buy eyewear,39DollarBrille.comis your thing. The site offers frame and lens packages starting at $39 for single vision and reading glasses. They have a selection of children's glasses as well as prescription sunglasses and contact lenses.

Another cool perk the site offers is the ability to re-objectify your frames. So if your prescription changes but you don't want to say goodbye to your tried and tested frames, you can have them updated with your new prescription.

Select insurance providers are accepted and FSA/HSA funds can be used to purchase glasses.

price range

$39 bis $69


  • Affordable

  • Wide range of colors and styles

  • Customer-friendly return/exchange policy

  • FSA/HSA Eligible


  • Bifocal and multifocal lenses are available at an additional cost.

Keep your glasses prescription up to date

Once aophthalmologistdetermines that you need vision correction, it is important that you continue to have regular eye exams to monitor any changes. Prescriptions are usually valid for two years from the date of your eye exam.

If your eyesight changes, make sure you update your glasses andcontact lensesto get the clearest possible view.

CONTINUE READING:5 signs your glasses don't fit

Page published on Tuesday, May 10, 2022


Is it a good idea to order eyeglasses online? ›

Reasons Not to Buy Glasses Online

Some experts say it's like trying to cut your own hair. It may be difficult to return the glasses. A large study found about half the online glasses had the wrong prescription or other problems. An incorrect prescription may give you blurred vision or make your eyes feel uncomfortable.

Who makes best eyeglasses? ›

Top 23 Eyewear Brands for 2023
  • 1 RAY-BAN.
  • 2 GUCCI.
  • 3 TOM FORD.
  • 4 PRADA.
  • 5 PERSOL.
  • 6 VERSACE.
Jan 9, 2021

Where can I buy reasonably priced glasses online? ›

The 22 Best Sites for Buying Cheap Eyeglasses Online
  • GlassesUSA.com.
  • Liingo Eyewear.
  • Zenni Optical.
  • DIFF Eyewear.
  • Zeelool.
  • Roka.
  • Ambr.
  • Discount Glasses.
Dec 14, 2022

Why is Zenni so cheap? ›

Zenni glasses are made at a dedicated factory and shipped directly to the consumer. Also, because Zenni sells its glasses online, they don't pay for brick-and-mortar retail space. This means they can avoid costly markups, and they pass that savings onto their customer.

Who is better LensCrafters or Visionworks? ›

LensCrafters's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of LensCrafters. Visionworks's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Visionworks.
LensCrafters vs Visionworks.

Why are eyeglass frames so much cheaper online? ›

Online retailers that sell cheap eyeglasses and sunglasses often say they can offer low prices because they don't have the same expenses associated with a “brick-and-mortar” store, such as the high rent paid in retail shopping areas.

Do online glasses do progressive lenses? ›

Contrary to what some think, you don't absolutely have to buy progressive glasses locally. They can be purchased online and you can even save a substantial amount compared to what you might pay at a local store.

Are expensive eyeglasses worth it? ›

For most people, hugely expensive eyeglasses are not worth the money; eyeglasses do not have to be $1000 for them to be durable enough to last a few years. The most cost-effective way to buy your eyewear is to buy moderately priced frames and replace the lenses every year using Rx-able's lens replacement services.

What eyeglasses are popular 2023? ›

Retro, 1970s-inspired tinted lenses will be popular in 2023, especially lenses in red, orange, and yellow, which have been spotted by trendsetters at Coachella. It's being called the “new retro.” Metallic frames paired with tinted lenses will also trend next year, as well as aviator-style frames.

Are eyeglasses cheaper at Costco or Walmart? ›

Costco charges $130 for high-definition progressive lenses, which, as with all Costco lenses, include an anti-reflective coating. That's about half what you'd pay at many walk-in stores. But if you need basic, plastic single-vision lenses, you can pay as little as $29 at Walmart, about half as much as at Costco.

What is the cheapest way to get prescription glasses? ›

Where to Buy Affordable Eyeglasses
  • GlassesUSA. Limited time offer: Save 65% off frames for eyeglasses and sunglasses with basic Rx lenses + Free shipping to your doorstep. ...
  • Warby Parker. ...
  • EyeBuyDirect. ...
  • Zenni Optical. ...
  • Eyeconic. ...
  • Eyebobs. ...
  • Costco Optical. ...
  • Sam's Club Optical.
Jan 26, 2023

What are the most comfortable prescription glasses? ›

Titanium frames offer an ultra lightweight stylish highly flexible option for those looking for the most comfortable pair of glasses. It is durable, strong and corrosion-resistant. Titanium eyewear comes in a variety of colors for a clean, modern look with a hint of color. And, it's hypoallergenic!

Is Walmart the cheapest place to get glasses? ›

Walmart offers some of the cheapest frames available and the lowest lens prices comparable to other retailers. A look at their available frames shows several options under $10. A reasonable variety of options under $30 are available as well for those unhappy with the limited extreme budget options.

Is Zenni better than Warby Parker? ›

Bottom line. If affordability is the most important element of your next eyeglass purchase, Zenni might be the way to go. Though it tends to have lower prices than your local eye doctor's office, Warby Parker still tends to be more expensive than Zenni.

Is Zenni Optical a chinese company? ›

Zenni Optical is a U.S. company, but Zenni glasses are made in China. The Zenni Optical headquarters is located in San Francisco, and the one-million-square-foot Zenni Optical factory and eyewear laboratories are located in Danyang, China.

Who competes with Zenni Optical? ›

Zenni's top competitors include Warby Parker, and Lenskart. Warby Parker (NYSE: WRBY) is a brand of prescription eyeglasses and sunglasses.

Which brand lens is best for eyes? ›

In general, the best lenses for eyes in India offer the following:
  • Bausch & Lomb Soflens 59 Contact Lenses.
  • Freshlook One-Day Color Pure Hazel Powerless.
  • Soft Eye Diamond Eye 3 Pair.
  • Bausch & Lomb Optima38 Contact Lens.
  • Clear Contact Lens Monthly Power.
  • Acuvue 1 Day Moist Daily Contact Lens.

Which company has best eye lenses? ›

Contact Lenses Brands List
  • Johnson and Johnson Contact Lenses.
  • Ciba Vision Contact Lenses.
  • Bausch & Lomb Contact Lenses.
  • Cooper Vision Contact Lenses.
  • Aryan Contact Lenses.
  • Acme Yearly Toric Contact Lenses.
  • Celebrations Contact Lenses.
  • Silk Lens Contact Lenses.

Is Costco Optical better than LensCrafters? ›

Consumer Reports surveyed more than 91,000 members, and Costco Optical topped the list of eyeglass retailers for customer satisfaction. The key factor? Price. The median cost for glasses at Costco was $186, while the median price at LensCrafters was $369.

What is a good price for eyeglass frames? ›

Average frame cost

The price range for glasses frames spans from about $50 to more than $1,000, depending on the brand, though the average price is usually slightly less than $200, with insurance.

Do expensive glasses make a difference? ›

When it comes to more expensive glasses, you'll benefit from added features and customization. While these added features aren't always necessary, they can sometimes make a drastic difference, especially if you have a demanding lifestyle or unique vision needs. With more expensive glasses, you have more options.

Are cheap prescription glasses worth it? ›

Cheaper lenses generally use more common lens materials. They may not be as tailored to your needs as other lens materials, but they still provide clear vision for a fraction of the cost. Generally speaking, the lower the cost of your lenses, the fewer features you have available.

What type of frames are best for progressive lenses? ›

Progressive wearers should avoid aviators and cat-eyes because both can cut off the bottom portion of the prescription, resulting in a loss of reading vision. Instead, they should look for shorter frames with rounded edges such as horn-rimmed, retro wingtip, circular, and oval ones.

What is the difference between progressive lenses and premium progressive lenses? ›

What is the difference between the premium progressives and standard progressives? Our high-definition premium progressives feature wider intermediate and reading areas of the lens than standard progressives. Peripheral (side) distortion is reduced by up to 40% compared to the standard design.

Is anti reflective coating worth it? ›

Benefits of Anti-Glare & Anti-Reflective Coatings

AG and AR coatings offer many benefits and are definitely worth the extra cost, especially if you find yourself bothered by glare. They can help you see better, look better, and feel better compared to wearing glasses with uncoated lenses.

How much should progressive lenses cost? ›

Good-quality progressive lenses can cost up to $1200—considerably more than your average pair of standard lenses.

Should you buy your glasses from my optometrist? ›

However, most people don't realize that buying from your trusted eye care professional, your eye doctor, not only is the best option to find a great pair of glasses but will provide you with lower costs, great customer service, and exact prescription.

What shape glasses make you look younger? ›

For people who want their frames to make them look and feel younger, cat-eye frames or upswept rectangular frames with rounded corners can achieve a younger feel. Remember: A well-fitting pair of glasses should not touch your cheeks.

What Colour glasses make you look younger? ›

Warm-colored glasses make you look younger. Cool and flashy tones are best left to the younger generations. Warmer tones look great on both older men and women. Look for frames in browns, berry tones, and jewel tones.

What are the 2024 eyewear trends? ›

Five main shapes stand out: Slim Racer Frame, with thin, sporty lenses reminiscent of competition; Fashion Shield, oversize styles, true to their name; Future Classic Frame, with retro contours and shapes skillfully reinterpreted with a futuristic vibe; Geometric Frame, 1980's vintage-inspired geometric lenses; and ...

What eyeglass frames are currently in style? ›

2022 eyewear trends
  • Pastel glasses.
  • Neutral coloured glasses.
  • Industrial glasses.
  • Futuristic glasses.
  • Square retro glasses.
  • Metallic modern glasses.
  • Statement-making frame glasses.
Feb 9, 2023

What kind of glasses are timeless? ›

Round-eye tortoiseshell glasses are the definition of timeless eyewear. They're a safe bet. This enduring glasses style is popular across all age groups, making it an adaptable and ageless glasses style for you to wear.

What is the average price for Costco glasses? ›

Glasses cost an average of $185 at Costco Optical — 54% less than other chains and retailers. Just like in most places, glasses at Costco Optical can have a wide range of pricing. To start, it depends on the frames you choose. If you go with the Kirkland brand, you will pay less than if you choose designer lenses.

Is Walmart a good place to buy eyeglasses? ›

They have a good selection of eyewear at fair prices, including many varieties of eyeglasses and contact lenses. On top of that, the centers are tastefully decorated, which might make you more comfortable. Many people like being able to walk in without an appointment and find a popular name-brand frame.

Why are glasses more expensive in store? ›

Have you ever wondered why glasses cost so much? When you buy glasses from a traditional brick-and-mortar retailer, you're not just paying for the frame and lenses; you're also paying big money to cover the retailer's hefty outsourcing costs, which usually include manufacturing, licensing fees, warehousing, and more.

Which website is best for eyeglasses? ›

11 Best Places to Buy Prescription Glasses Online in 2023
  • Warby Parker. Best shopping experience. See at Warby Parker.
  • Roka Eyewear. Best frames. See at Roka.
  • GlassesUSA.com. Best for style selection. See at GlassesUSA.
  • Overnight Glasses. Extra fast delivery. ...
  • Eyeglasses.com. Best for high-quality lenses and massive frame selection.
7 days ago

What are the best eye glasses that don't break? ›

In general, frames made from metal, titanium or alloys (a mixture of metals) stand up well to wear and tear. Titanium frames are very strong, lightweight and corrosion-resistant.

What is the most durable brand of glasses? ›

Here, take a look:
  • Nike. When it comes to investing in a high quality and durable product, Nike is always the safest choice, and all those who have worn Nike prescription glasses or any eyeglass frame has always spoken highly of its durability. ...
  • Carrera. ...
  • Eight to Eighty. ...
  • Lacoste. ...
  • Smith Sunglasses. ...
  • ArtCraft Eyewear.

What is the weakest eyeglass prescription? ›

The lowest strength is usually 1.00 diopters. Glasses go up in strength by factors of . 25 (1.50, 1.75, 2.00). The strongest glasses are 4.00 diopters.

Can I bring my own prescription to Walmart for glasses? ›

Before ordering, you'll want to have your current prescription ready. Bonus points if you have the physical prescription, but Walmart can also call to confirm with your doctor if not.

What does Walmart do with old glasses? ›

The collection boxes are usually near the Vision Center entrance. Each month their staff freights collected glasses to the nearest Lions Eyeglass Recycling Center. Use the Walmart store locator to find Centers near you.

What websites are similar to zenni? ›

Top 2 Zenni competitors
  • Warby Parker.
  • Lenskart.

What sites are similar to zenni optical? ›

zennioptical.com's top 5 competitors in December 2022 are: eyebuydirect.com, glassesusa.com, framesdirect.com, glasses.com, and more.

Can prescription glasses be ordered online? ›

Many people purchase prescription glasses through online retailers like us. Just like eyeglasses you might buy from an optical shop, eyeglasses that you order online can accommodate almost any prescription and help you see clearly.

Is glasses COM same as LensCrafters? ›

A huge range of options with in-store backup: LensCrafters

It's moved into online retail now, providing an overall similar experience to its sibling online-only brand Glasses.com, but with the added bonus of a hybrid approach that takes advantage of its brick-and-mortar locations to get you an exam or a fitting.

Is zenni better than Warby Parker? ›

Bottom line. If affordability is the most important element of your next eyeglass purchase, Zenni might be the way to go. Though it tends to have lower prices than your local eye doctor's office, Warby Parker still tends to be more expensive than Zenni.

Is Zenni Optical a Chinese company? ›

Zenni Optical is a U.S. company, but Zenni glasses are made in China. The Zenni Optical headquarters is located in San Francisco, and the one-million-square-foot Zenni Optical factory and eyewear laboratories are located in Danyang, China.

Is Zenni Optical from China? ›

Hi there, our glasses have always been manufactured at our Zenni lab in Danyang, China. They will still ship from our distribution center in Canada.

Which is better zenni or Payne glasses? ›

Zenni's virtual try-on technology is more advanced and easier to use than Payne's. Based on our firsthand testing, Zenni's try-on feature is more reliable than Payne's and allows you to see how the glasses look on you from multiple angles.

What state does zenni ship from? ›

“Fast Frame is one of the most impactful outputs of our new Ohio manufacturing and fulfillment facility for our customers across the country.” All Fast Frame glasses are globally sourced and finished and processed at Zenni's new manufacturing facility in Obetz, Ohio.

Can you use insurance with Zenni Optical? ›

Do you accept insurance? We do not accept insurance. However, some insurance companies will accept an invoice copy for reimbursement. Check with your insurance company, and if they do, you can request an emailed invoice copy from our Customer Service department.

Can I order glasses with my old prescription? ›

Unfortunately, you won't be able to get a prescription filled without a new exam if your prescription has expired. It is actually illegal for someone to fill an expired glasses prescription. Even if you think your vision hasn't changed, you still need to get a new exam before you get new glasses.

When you buy glasses online how do you get them fitted? ›

Some online retailers — like Warby Parker — have brick-and-mortar locations you can visit for adjustments. If that isn't an option, though, you can usually go see an optician for an adjustment. Many opticians will do this for free regardless of where you purchased your glasses, but there could be a small fee.


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